The Concentrated Stock Conversation Your Clients Aren’t Having With Anyone
Cole Davidson, Business Development Executive, Complex Assets

Your client holds a concentrated position worth several million dollars. They’ve mentioned charitable intent more than once. You know there’s a planning opportunity somewhere in that combination, but the path from recognition to recommendation isn’t obvious.
The most common version of this conversation is simple: sell the position, realize the gain, donate cash. It works. But there’s a more tax-efficient path available when the appreciated asset is contributed directly, and advisors who bring that option to the table unlock a very different client conversation and a deeper advisory relationship.
What makes a concentrated or appreciated position a candidate for charitable planning?
Not every position qualifies, and knowing the difference matters more than knowing the mechanics. The threshold question isn’t “is this asset appreciated?” It’s whether the position meets three conditions at the same time: significant unrealized gain, a client with genuine charitable intent, and a DAF sponsor with the infrastructure to receive and process the asset type.
Publicly traded stock with low cost basis is the cleanest scenario. The contribution mechanics are well-established, the valuation is market-priced, and most DAF sponsors handle it routinely. Contribute the shares directly, avoid realizing the capital gain, and take a fair market value deduction subject to the 30% AGI limit for appreciated property.
It gets more interesting when the position is less clean.
How does the approach change for private equity, real estate, or unusual assets?
Each asset class introduces its own considerations, and this is where advisor expertise becomes the differentiator.
Private equity fund interests and LP stakes can be contributed to a DAF, but the sponsor needs experience with illiquid holdings, transfer restrictions, and the timeline realities of PE distributions. The key is knowing which sponsors have that capability and starting the conversation well before a distribution or liquidity event is on the horizon.
Real estate follows a different path entirely. The due diligence is more involved, the planning window is longer, and the operational complexity of receiving and liquidating property means the conversation needs to start earlier than it would for publicly traded securities.
Unusual appreciated assets like collections, cryptocurrency, or restricted stock each carry specific rules. The common thread: surfacing the possibility early and connecting the client with a sponsor equipped to handle the complexity is where the real planning value lives.
When does the strategy not work, and why does that matter as much as when it does?
Knowing when charitable planning doesn’t fit a concentrated position is just as important as knowing when it does. A few scenarios where the answer is likely no.
The client’s charitable intent is vague or aspirational rather than concrete. A DAF contribution is irrevocable. If the client isn’t genuinely ready to commit assets to charitable purposes, the conversation isn’t ready either.
The asset has significant debt attached. Contributions of encumbered property can trigger bargain sale treatment and unexpected tax consequences. The complexity may outweigh the benefit.
The position is too illiquid for any sponsor to process within a reasonable timeline. Some assets simply don’t have a viable path to charitable contribution, and recognizing that early saves the client time, cost, and frustration.
Being direct about when the strategy doesn’t apply builds more credibility than overselling when it does.
FAQs
A: A direct contribution avoids realizing capital gains on the appreciated shares. The donor receives a deduction based on fair market value, and the DAF sells the shares tax-free. Selling first and donating cash means the donor pays capital gains tax before the gift, reducing the net charitable impact and the deduction’s efficiency.
A: Yes, but it requires a DAF sponsor with complex asset experience. Transfer restrictions, fund agreements, and liquidity timelines all need to be evaluated. The conversation should start well before a distribution event, not after.
A: The 0.5% AGI floor and the 35% deduction cap for top-bracket taxpayers both affect how large gifts are modeled. Neither eliminates the value of contributing appreciated assets, but both mean the math should be run explicitly before the conversation, not assumed.
A: Assets with significant debt, uncertain valuation, or no viable liquidation path are typically poor candidates. Identifying those early, before time and resources are spent on a strategy that won’t close, is part of the advisor’s value.
Advisors who consistently bring this conversation to clients with concentrated or appreciated positions share a common approach: they start early, they ask the right questions about what’s possible, and they connect clients with sponsors who can execute on complexity. That’s the edge, and it’s available to every advisor ready to lead with it.
Cole Davidson, Business Development Executive, Complex Assets
Get an edge on charitable giving.
Sign up for our newsletter