RenPSG | Blog
As the year 2019 really gets rolling, you already may be looking at your resolutions in the rear-view mirror. If so, you aren’t alone. According to Forbes magazine, of the 40% of Americans who make resolutions every year, only 8% end the year achieving those goals. But for all the individuals out there who resolved to be more charitable, but have yet to take steps to that end, we’re here to help you keep your goals.
If you have ever worked for or with a philanthropic organization, you are well aware that the calendar from Thanksgiving to New Year’s Eve should just say, “BUSY.” And for good reason. According to the M+R 2018 Benchmark Study, 31% of annual giving is made in December with 12% of all annual giving happening in the last three days of the year. With all that charitable giving, there are a lot of financial advisors, fundraisers and gift processors burning the midnight oil to get every penny counted before January 1.
Giving Tuesday began in 2012 as a chance to step back from the commercial consumerism that claims so much of the focus this time of year and turn our attention to philanthropic opportunities. According to the NonProfit Times, gifts to charities hit a record $274 Million on Giving Tuesday a year ago and every indication shows that 2018 should be another record-breaking year.