Our very own President and CEO, Joe Fisher, and EVP of Emerging Markets, Gideon Taub were featured in the most recent issue of INSIGHTS magazine by The Financial Brand. They shared how important it is to attract and retain NextGen customers and how businesses can ride the waves of generosity from this group that is passionate about making the world a better place.
They also shared how innovative charitable giving offers banks an edge over their competition. Here is a snippet of the discussion:
“It’s no secret that the rising generations have the power to change the way financial institutions operate. The two largest generations in U.S. history, Millennials and GenZs, are approaching their prime earning years, but they also stand poised to receive some $30 trillion in generational wealth transfer… By offering features that allow customers to give directly from their phones to nonprofits, banks can attract and retain customers who value charitable giving, increase engagement with those customers, and enrich the banking experience. For example, after one bank created a white-label offering built on Pinkaloo’s Modern Giving software, customers logged into their digital banking portals four to five more times each month. Another bank used Modern Giving to rally its community around homelessness and raised nearly $500,000 for area shelters.”
Read the full article to see everything Joe and Gideon had to say about the exciting innovation happening in the charitable giving space, including new platforms that make giving more accessible and build pathways for tools that align with the interests of NextGen customers.
Check out the full Ren-sponsored piece here.