Next Gen-erosity: By the Numbers

The recent Ren and Pinkaloo webinar “Next Gen-erosity” examined how technology and evolving attitudes toward wealth are reshaping financial institution customers’ approaches to banking and philanthropy. Following are data highlighted in that discussion and related resources that give insight into today’s charitable giving and the changes that lie ahead.

In 2019 $450 Billion

Amount Americans gave to charity 

[Giving USA]

0 %
Of Americans donate to charity
[Gallup]
0 %
Of Millennials donate to charity
[NonProfit Source]

Generational COVID-related giving

$30 Trillion

Estimated value of wealth soon to pass down from Boomers

[Forbes]

0 %
Of Millennials​
0 %
Of Gen Xers are enrolled in monthly giving campaigns
[NPSource]
0 %
Longer employment tenures for employees who engage in corporate giving campaigns
[NPSource]
0 %
Of participants in the recent “Next Generosity” webinar believe giving programs will engage more Next Gen clients for their financial institutions
[Ren/Pinkaloo]
0 %
Possible giving increase for nonprofits with mobile responsive websites
[NPSource]
0 %
Of Millennials would make monthly donations to a nonprofit.
[2015 Millennial Impact Report]